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MTN Ghana Launches DigiFest 2025: A Month-Long Celebration of Digital Inclusion and Innovation:

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MTN Ghana has officially launched DigiFest 2025, a month-long festival dedicated to celebrating digital innovation, fostering creativity, and expanding opportunities within Ghana’s digital landscape.

The festival aims to showcase MTN’s comprehensive suite of digital products, deepen customer engagement, and solidify its position as a leading customer-centric digital innovator.

Stephen Blewett, Chief Executive Officer of MTN Ghana, emphasized at the launch that DigiFest 2025 is both a celebration of MTN’s achievements and a proactive step towards a fully digital future.

“MTN does not see itself simply as a telecom company, but as a digital company,” Blewett stated, highlighting the company’s vision and commitment.

Blewett further emphasized MTN’s dedication to building an inclusive digital society, pointing to over $1 billion invested in Ghana’s digital infrastructure over the past five years, with an additional $240 million investment planned for this year. “From mobile money to music, video, gaming, education, healthcare, and enterprise solutions, MTN is enabling people to live, work, and fully participate in the digital world—anywhere, anytime,” he added. MTN’s commitment to empowering future innovators includes the construction of a $25 million ICT hub and the MTN Digital Skills Academy.

Ibrahim Misto, Chief Digital Officer of MTN Ghana, highlighted the transformative power of technology and artificial intelligence (AI) in reshaping industries and everyday life. “AI is redefining markets and the skills needed to thrive,” Misto noted. He also spotlighted the rise of mobile gaming as a platform for creativity, entrepreneurship, and global competition, emphasizing the opportunities technology provides for Ghana’s youth.

DigiFest 2025 will feature a diverse range of educational, interactive, and entertaining experiences. The festival’s schedule includes a UX/UI hackathon, experiential booths featuring gaming stations, Spin the Wheel engagements, and demonstrations of the myMTN app. AI community sessions targeting university students and staff will aim to generate interest in MTN’s digital initiatives. Tech Quiz Fridays will offer fun, interactive learning opportunities with weekly rewards.

The festival will also showcase digital concepts and products from partners including Samsung, Huawei, Unotelos, Abena AI, and Smart Home solutions across multiple booths and screens.

DigiFest 2025 reflects MTN’s Ambition 2025, reinforcing the company’s commitment to building a bold, inclusive, and digitally empowered future for all Ghanaians.

 

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